Craig McDonald, CEO
Mailguard, Head Office
A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users LinkedIn is a strategic fit those seeking to tap into global professional networks.
One such CEO is Craig McDonald, head of software security company MailGuard, who was recently announced as one of Australia’s LinkedIn ‘Power Profiles’.
McDonald says he has leveraged LinkedIn to expand his networks, develop strategic business partnerships and expand into 27 countries around the world.
He says the company has focussed its marketing efforts exclusively on LinkedIn because it’s a network of trusted professionals and that by engaging with people, you really know get to know who you are dealing with over time.